Un tremendo análisis de porque el video de Avril Lavigne, Hello Kitty, resulta tan molesto.


There’s been a predictable Internet shitstorm about the cringe-inducing video for Avril Lavigne’s “Hello Kitty,” three-and-a-quarter minutes of cultural cluelessness that make Katy Perry’s VMA performance look like a nuanced examination of Orientalism and the changing nature of East/West cultural interchange since the abolition of the Sakoku policy in 1853. The Lavigne video is awful, obviously — it’s a sort of checklist of idiotic Japanese stereotypes, including candy stores, cupcakes, sake, sushi, random Japanese phrases (“Kawaii! Arigato!”), and, of course, four identikit Harajuku dancers who get used as silent stage decoration.(There’s also the curious fact that Lavigne appears to be wearing some sort of colored contacts in the video, that seem designed to accentuate just how blue her eyes are — although if anything, they end up making her look like an extra from David Lynch’s Dune who’s hit the spice a bit too hard.) It’s all like a budget…

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